Excelente articulo sobre la economía y las Apps del Iphone
Many apps are free. They seem, then, to demonstrate the truth of the freeconomics thesis developed by Chris Anderson, editor of Wired magazine, whereby consumers will have less and less cause to dip into their pockets to pay for product since the price is borne by advertisers. And this has happened with apps: advertising – to which apps users are exposed – bankrolls both Apple and the developers. That said, a recent survey found that most free apps don't make any money. Why? Because 54% of free apps have fewer than 1,000 users and as a result advertisers don't care to have their wares displayed before such meagre audiences. What's more, a large proportion of apps are bought or freely downloaded and then hardly ever used. Apple's business model seems to rest precariously on faddy customers' tastes.
via guardian.co.uk